As part of Debenhams’ Find Your Style campaign, I created a series of motion graphics and promotional assets for use across their Malaysian retail stores. These included in-store digital signage, fashion show visuals, and seasonal advertising designed to showcase new clothing lines and exclusive British designers.

Animated promotional videos were displayed throughout shopping centres to attract foot traffic and highlight current collections. I designed a custom welcome message for the store entrance, along with type-driven sale animations and fashion show visuals for the Penang Summer Line showcase.

I designed the Debenhams Calendar 2016, a retail-exclusive promotional item featuring pre-cut coupons for in-store redemption. The reverse side highlighted British designer collections available in Malaysia. The calendar included National, Christian, and Muslim holidays and was sold across Debenhams stores nationwide.